How to Define Your Interior Design Style

The journey to discovering your design style begins with inspiration. Look around you—what catches your eye? Inspiration can be found in a variety of places, from design magazines and Pinterest boards to travel experiences and even nature.

Spend time browsing platforms like Instagram (don’t forget to check out @gray_and_co for inspiration!) and save images that resonate with you. Pay close attention to recurring themes. Are you drawn to neutral tones, bold patterns, or natural textures? Do you gravitate towards open, airy spaces or cosy, layered interiors?

Beyond interiors, think about what inspires you in other aspects of life. Your favourite outfit, artwork, or even the colours of a sunset can provide clues to your personal style.

Pro Tip : Create a mood board—either physical or digital—where you can collect images, textures, colours, and patterns that inspire you. This will serve as your visual guide throughout the design process.

Your home should not only look beautiful but also function seamlessly for your day-to-day life. Take a moment to reflect on how you use your space. Are you someone who loves hosting dinner parties and entertaining guests? Or do you prefer a serene retreat where you can unwind after a long day?

For example, an entertainer might prioritise an open-plan layout with ample seating, a statement dining table, and a bar cart (like our Rattan Bar Cart, available online). On the other hand, someone seeking peace and relaxation might focus on creating a cosy reading nook with soft lighting, a comfortable armchair, and plush cushions from our Cushion Collection.

Example : A busy family might prioritise durable materials and ample storage, while a minimalist might focus on clean lines and clutter-free surfaces.

Every design style has key elements that define it. Understanding these elements can help you identify what resonates most with you. Here are a few popular styles and their defining characteristics:

• Modern Minimalist : Clean lines, neutral tones, functional furniture, and a “less is more” philosophy.
• Industrial : Exposed brick, metal accents, reclaimed wood, and a raw, edgy aesthetic.
• Coastal : Light, airy spaces with natural textures, ocean-inspired hues, and a relaxed vibe.
• Eclectic : A bold mix of patterns, colours, and textures that create a playful yet cohesive look.

Pick the elements that resonate most with you and build your design around them. This will serve as the foundation for your unique style.

While it’s great to have a primary style, don’t be afraid to mix in elements from other aesthetics. The key is balance—combine textures, colours, and furniture styles in a way that feels harmonious.

For instance, you can pair a vintage armchair with a modern coffee table, or soften industrial elements with plush textiles and warm lighting. Mixing styles allows you to create a layered and personalised look that feels curated rather than cookie-cutter.

Example : Imagine a coastal-inspired living room with a modern twist—light timber flooring, a rattan armchair, and a sleek glass coffee table. The mix of textures and styles creates a space that feels both fresh and timeless.

Accessories and décor are what bring your style to life. These finishing touches tell your story and add depth to your interiors. From curated art pieces to unique homewares, the details make all the difference.

At Gray & Co, we offer a range of timeless and meaningful pieces, like our Cushion Collection and Art Collection, to help you personalise your space. Consider layering rugs for texture, adding greenery for a touch of nature, or incorporating statement lighting to tie the room together.

The key is to choose pieces that you love and that resonate with your story. A handwoven basket, a sculptural vase, or a piece of art that reminds you of a special moment can transform a room into a home.

If you’re feeling overwhelmed, don’t worry! Interior design is an art, and sometimes a little guidance can make all the difference. At Gray & Co, we specialise in creating tailored interiors that reflect your personality and lifestyle. Whether you’re starting from scratch or refreshing a single room, we’re here to help.

Working with a professional ensures that your vision is executed seamlessly. From space planning to the final finishing touches, we’ll guide you every step of the way. Plus, we can source unique, high-quality pieces that you won’t find anywhere else, ensuring your home feels one-of-a-kind.

Example : One of our recent projects involved blending modern minimalist design with coastal-inspired textures. The result was a serene, light-filled home that felt both stylish and inviting—a true reflection of the client’s personality and lifestyle.

Defining your interior design style is a journey of self-discovery. It’s about more than just choosing furniture or paint colours—it’s about creating a space that reflects who you are and how you want to live. By exploring your inspirations, reflecting on your lifestyle, and thoughtfully curating your space, you can create a home that feels uniquely yours.

Remember, your home is a reflection of your story, and every detail should speak to who you are. At Gray & Co, we’re here to help you bring your vision to life, creating timeless interiors that you’ll love for years to come.

Ready to take the next step? Visit our Instagram @gray_and_co for more design inspiration, or book a consultation with Gray & Co today to bring your vision to life.